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Here’s a scenario that actually happened, relayed Dwayne Perry, director for the Americas at CSC Digital Brand Services. A company has poured millions into purchasing a Super Bowl ad, then millions more advertising around that ad. Everything is going perfectly … with one exception. A cybersquatter has started a Twitter account featuring the brand named “@(Brand)Coupons”. For months, the account goes unnoticed by the company, as it is posting legitimate information. But then, as soon as the commercial airs, it posts a tweet saying “Get coupons now!” that contains a malicious link. Suddenly, thousands of customers are infected with a virus, and the brand name takes an instant hit on the day everything was supposed to be perfect.

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