Boris Feldman doesn’t mind being known as “that guy with the bow tie.” The Wilson Sonsini Goodrich & Rosati partner represents leading technology companies including HP, Facebook and Google, and the colorful neckwear sets him apart from the Silicon Valley crowd.

Feldman, whose practice focuses on securities litigation and appellate work, urges lawyers to keep it classy when deciding what to wear. In this video, he explains the origin of his signature bow-tie look and provides step-by-step instructions so that you, too, can achieve the style—fast!