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Thanks to the internet and social media, today’s news cycle is fueled by a constant flow of real-time information. The reporting of legal battles is no different. Companies finding themselves in the trenches of litigation today are bombarded early and often by tweets, posts, and online articles often based on a one-sided view. That news can severely damage a company’s reputation—and for public companies, their stock price—long before the company gets the opportunity to tell its side of the story in the courtroom. Thus, more than ever before, companies are forced to consider whether and how to fight back outside the courthouse.

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