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Beyond transactions: Adding warmth to insurance interactions...

According to the Salesforce 2023 State of the Connected Customer report, 80% of customers say the experience a company provides is as important as its products and services, but 61% of customers say most companies treat them as a number. In the vast landscape of insurance, policyholders express a disconnect between their expectations and the reality of their interactions with insurance companies. This article urges for more empathy in insurance.

Agent & Broker

February 02, 2024, 8:00 AM

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