News From Law.com
The Federal Trade Commission and Securities and Exchange Commission say they're ready to pounce on companies that seek to add sizzle to a product's marketing by making unsubstantiated AI claims. The practice even has a catchy name, "AI washing," the high-tech equivalent of "greenwashing," the making of unsupported environmental claims—a practice companies have long known could put them in regulators' crosshairs.Speaking an AI-focused event on Dec. 5, Securities and Exchange Commission chair Gary Gensler warned companies against making bold AI claims unless they're backed up by hard evidence.
AI & Automation
December 19, 2023, 7:47 AM