Undoubtedly, as young lawyers, we all get advice from colleagues, partners, professors, judges and the like, professing to know the secrets to a successful career, the genesis of which is always how to originate business. And undoubtedly, a large portion of that advice is good. I have had considerable success in this arena by committing to do what I consider very simple and obvious things that others often seem to overlook. Thus, I wish to humbly offer my two cents’ worth of advice, and share with you a few things I have learned and practiced over the evolution of my career. It is my goal to assist you in renewing your mind, with the hopes that originating business will come more naturally.
By way of introduction, I am a plaintiffs personal injury attorney. My clients are not institutions like insurance companies, banks or corporations. To the contrary, my clients are everyday people — the general public, the common man. So, while it is possible that any young lawyer can benefit from the advice I offer, it is geared to those who, like me, focus their marketing efforts on the people.
