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My attorney clients often share that they “want to get in the papers” as a result of something they consider “news worthy,” but frequently they don’t understand the overarching goals and objectives to a well-defined public relations program. This is key to undertaking efforts to increase awareness and creating a certain perception in front of your “public.” Examples of this may be the “aggressive litigators who fight for a company’s rights” or “the innovative problem solvers who stay a step ahead to prevent business issues.”

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