My attorney clients often share that they “want to get in the papers” as a result of something they consider “news worthy,” but frequently they don’t understand the overarching goals and objectives to a well-defined public relations program. This is key to undertaking efforts to increase awareness and creating a certain perception in front of your “public.” Examples of this may be the “aggressive litigators who fight for a company’s rights” or “the innovative problem solvers who stay a step ahead to prevent business issues.”
Before embarking upon a variety of possible public relations tactics, ensure your firm is clear on its stated objectives and how it will measure the success of its public relations efforts.
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