Genova Burns has announced that William J. Heller has joined the firm as of counsel. Heller was formerly the senior vice president and general counsel of the New York Football Giants. 

While general counsel for the Giants, Heller supervised all legal affairs, overseeing matters pertaining to the Giants and its affiliates, including assisting in MetLife Stadium legal affairs, the announcement noted. His tenure with the Giants, one of the NFL’s original franchises, covered a spectrum of sports law, including licensing, sponsorships, marketing arrangements, labor and employment and privacy issues.