We spend hours, days, weeks trying to entice visitors to our websites. Pay-per-click advertising. SEO and targeting long-tail keywords. And all the blogging and guest blogging you can handle. So much time, in fact, that we often overlook what these sought-after visitors are even supposed to do once they get there.

It’s a problem. Without a plan, you wind up leading people to websites that might look nice, but fail to turn them into leads or clients.

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