The partner in question was insanely busy. He was known to work long and odd hours, roaming the hallways of the firm as he dictated with one of two things on his feet: his signature cowboy boots or his socks. Yet, amidst the busy-ness, he asked me for a meeting. “I cannot even think about marketing right now,” he said. “What I want to talk about is marketing when all this craziness is over.”

These are crazy days, that is for sure. Law firms are operating on an entirely new and unfamiliar platform, with attorneys and staff working independently and remotely. For the time being, there is no popping in to another office to ask a simple question. There is only email, and texting, and Zoom. (Oh, my.)

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