Information overload. It’s a real thing, not just an idiom. And if you’ve ever Googled “content marketing plan” in hopes of putting one together for your law firm, you know how easy it is to be overwhelmed by all the data out there on the topic. It’s enough to make you throw in the towel!

I’m here to encourage you not to give up. Content marketing may seem like an overwhelming task, but it doesn’t have to be. Yes, you’ll invest some time in your strategy, but that time will be well spent. With a few simple steps and some planning you can build a content marketing plan that doesn’t just work well—it will get you serious results.

Setting Goals