Online travel companies, hotels and airlines have on occasion asserted that their prices for various travel services are the “best” or “lowest.” In addition, the “best” or lowest” price may be “guaranteed.” Often these promises are coupled with a promise to match a lower price for the same service or product offered by a competitor, if you can find it in a short period of time, and, even, a promise to throw in a 10 percent bonus for finding such a “price match.” Are these common marketing promises misleading and deceptive and a violation of state consumer protection statutes? And if so, under what circumstances? The recent decision of federal Judge Robert H. Chatigny in Chapman v. Priceline Group, Case No: 3:15-CV-1519 (RNC) (D. Conn. Sept. 30, 2017) informs on these issues.
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