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Protecting Personal Information Means More Than Posting Policies on Web Sites

N THE HEYDAY of the Internet boom, many companies struggled with drafting the appropriate privacy policy and legal terms of use to post on their Web sites. Much was written about privacy policies, privacy gaffs and the enforceability of “clickwrap,” “click-through” and “browse-wrap” agreements. Still, for many companies, the urgency to comply with self-regulation mandates and best practices subsided as soon their Web site policies were posted. As a result, policies were written, posted and soon forgotten. Yet the law continues to change and companies continue to evolve their use of the Internet. In each case, companies and law firms need to be more attentive to the policies that are posted on their Web sites.

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