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LANDING a summer associate position is a time-consuming, sometimes difficult, and often stressful process. It is no wonder that the summer associate may think, “Whew! That’s done, I’m here!” once he or she has started working. Actually, the important tasks are ahead – strategically marketing yourself to your colleagues. It is a campaign, with valuable benefits won if done well and consequences if not. Failing to market yourself can lessen the overall benefits of this summer experience or even hamper your chances of receiving an offer at the end of the summer.

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