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Operation of a website that engages in advertising and sales carries all the rewards and pitfalls of operating a traditional business—and more. For example, advertising and sales have long required significant investment and infrastructure, while today, anyone with a computer and $10 can establish a business and advertise. In the past, advertising was reviewed and cleared before release, and businesses retained counsel to guide them in complying with the law. The ease with which business and promotion can be launched and carried out on the Internet has created a flood of new exposures.

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