With the ever-increasing popularity of the Food Network and the more discerning restaurant customers it has generated, the hospitality industry has seen a dramatic shift in the importance of its signature restaurants, especially in urban and resort boutique hotels. As a result, the role of celebrity chefs and signature restaurants has become an essential component of any successful high-end hotel.
Indeed, with the growth of the Internet, food channels, cooking shows, and the expansion of social media, celebrity chefs have become essential to developing the reputation and following for both the new hotel and its signature restaurant.
