With a focus on growth and new opportunities, KiDS, a creative branding ad agency, has signed a 15-year lease at One World Trade Center. It has been three years since Condé Nast decided to relocate to the tower, as did the U.S. General Services Administration. Beijing Vantone was the first tenant to sign a lease in 2010 for the opening of its China Center.

“I was inspired by the construction of One World Trade Center since the whole of New York hasn’t changed much over the years,” Pascal Dangin, founder, CEO and chief creative officer, said in an interview. “Out of tragedy—what we do best—is rise to a new level.”

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