Advertising industry lawyers who were hoping for surprising or landmark cases in 2013 have been sorely disappointed. However, despite a dearth of monumental developments, the past year had its share of significant matters, as the Federal Trade Commission (FTC) continued its active enforcement of industry practices in emerging areas such as social media and mobile marketing, while issuing key guidelines in new areas of focus. It’s been a year primarily marked by patience, as advertisers and marketers attempt to piece together best practices as new consumer protection requirements are coming into effect and the first cases applying new regulatory standards are settled.
The following is a summary of various developments in the past year that have had a significant impact in the advertising and marketing industries.
