Howard Schultz of Starbucks is an obvious model for business leaders. He has proven his talents at least twice over: first, building Starbucks from a single store into a retail colossus, and second, reviving the company’s fortunes after taking an eight-year hiatus from his CEO position. Schultz returned in the year 2008, during which Starbucks stock reached a low of $8.93. Today it is trading north of $70.00.
While it’s clear that Schultz’s career offers many lessons to the business world, legal industry leaders should be paying attention as well. Specifically, they can learn much from Schultz’s deft handling of a gun-control debate that had barged its way into Starbucks stores. Schultz effectively ended that debate—as far as it concerns Starbucks—with a masterful open letter that the company published in The New York Times, The Wall Street Journal, other newspapers, and on its website.
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