A clear theme is emerging from the recent marketing and enforcement efforts of federal agencies that regulate the workplace. The National Labor Relations Board (NLRB), Equal Employment Opportunity Commission (EEOC), and U.S. Department of Laborthe primary agencies that enforce federal employment lawshave all employed new tools and strategies that attempt to expand their reach into the workplace, appeal to a new generation of workers, and shed any image of outdated bureaucracy.
Agencies’ New Tools
These latest tools and strategies are both stylistic and substantive in nature. From a style perspective, agencies have turned to technology to more effectively educate workers and reach a younger audience. Agencies have offered webinars, revamped their websites, and even introduced smartphone applications all designed to alert workers about their rights. For example, Department of Labor recently unveiled an app allowing workers to track their hours worked and calculate wages, including overtime. Agencies have also started to recognize the power of social media: The EEOC announced it will implement a social media plan to “ensure that the EEOC moves into the 21st Century,” as part of its 2012-2016 Strategic Plan. See http://www.eeoc.gov/eeoc/plan/strategic_plan_12to16.cfm.
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