When Albany-based Tully Rinckey decided to open satellite offices, the 44 lawyer firm eschewed turning to a recruiter or placing classified ads. Instead, firm leaders targeted 9,100 attorneys in the Rochester and Buffalo areas and sent letters touting the firm’s attributes and inviting interested attorneys to apply.

“We are currently assessing the Rochester and Buffalo markets, and I am interested in hearing from any Western New York attorneys who would like to work for a growing, innovative, and profitable law firm,” writes Greg Rinckey, the firm’s managing partner. “You can expect to be fairly compensated for the work you bring in.”