The executive has a history of performing in an exemplary fashion for the company. She has an outstanding reputation as a leader, is well regarded by senior management, and is well known on Wall Street and in the media.

Scandals involving corporate executives are not new. Executives, like other public figures, are prone to human frailties. But what has changed in recent years is that scandals, or controversies concerning the alleged behavior of senior executives, are more likely to become public knowledge—and the executive is more likely to be ousted as a result of the alleged behavior. In a new era of corporate social responsibility, for better or worse, these issues cannot simply be swept under a rug.

Corporate Branding and Social Outreach