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Marketing to Kids in the Online Age

Barry M. Benjamin, a partner at Kilpatrick Stockton, writes that despite the law's passage over a decade ago, despite all of the attempted education, and despite all of the previous enforcement activities, companies are still getting into hot water over Children's Online Privacy Protection Act violations. Advertisers as diverse as the brand owner Iconix, a fan club for the Jonas Brothers, and even a site that goes by kidzworld.com, have been tripped up over their respective marketing practices. It cannot be THAT hard to comply with the law - can it?

January 14, 2010 at 12:00 AM

1 minute read

By Barry M. Benjamin | Updated on January 14, 2010

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Also in this issue of GC New York, “Avoiding Purchase Price Adjustment Disputes.”

Read this and more on topics of interest to in-house counsel at www.GCNewYork.com.

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