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If the internet is regarded as a “worldwide conversation,”1 blogging and social networking applications are, increasingly, the language in which that conversation is spoken. These sites wield enormous influence, as evidenced by their role in the election of President Barack Obama. The Obama campaign’s “new-media strategy,” inspired by social networking sites like Facebook, MySpace and Twitter revolutionized the use of the Internet as a campaign tool, helping Mr. Obama to raise more than 2 million donations of less than $200 each and to mobilize hundreds of thousands of supporters during the primaries, and leading up to the General Election.2 The old “knock on the door” strategy was replaced and its effectiveness dwarfed by instantaneous delivery of mass Internet messages and the ability to have two-way communication at times convenient to all participants.

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