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Joy J. Wildes and Brooke Erdos Singer, counsel at Davis & Gilbert, write: Technology and creativity, combined with the quagmire of the recession, have resulted in a surge in the use of non-traditional marketing and advertising. Advertisers should invest the time and resources to properly vet intellectual property (and other) issues before launching into this treacherous terrain. Old and new legal rules should still be followed in order to navigate safely through this often uncharted course - in order to land new customers, and not a lawsuit.
June 11, 2009 at 12:00 AM
1 minute read
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