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Jeffrey Parkhurst, managing director and owner of boutique marketing strategy firm Brand Options LLC, writes that over the years, supporting evidence has mounted from many sources to support the well-accepted idea that brands can create and retain significant economic value. However, while financial performance and the influence of the brand in driving purchase intent have become reasonably understood, brand risk has remained a gray area in part and has been partially ignored.
April 20, 2009 at 12:00 AM
1 minute read
Presented by BigVoodoo
The New York Law Journal honors attorneys and judges who have made a remarkable difference in the legal profession in New York.
Law firms & in-house legal departments with a presence in the middle east celebrate outstanding achievement within the profession.
The premier educational and networking event for employee benefits brokers and agents.
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