Does your company have website tools and analytics? Or interactive “apps” to help improve the visitor experience? If so, you will need to be aware of the soaring number of “web tracking” lawsuits.

What Are Web Tracking Lawsuits?

Web tracking lawsuits stem from companies collecting their website visitors’ data. These cases do not involve “hacking” or other forms of data breach or data incident. Instead, the cases chiefly arise out of chosen relationships between website visitors and the website host. As these new class actions continue to proliferate, three variants of web tracking have emerged as leading candidates for suit.