In a consumer-driven economy that relies on algorithms, artificial intelligence (AI) and predictive analytics, data is currency. However, due to the ever-changing regulatory and legislative environment, as well as an increase in cyber threats during the pandemic, business leaders are reevaluating how they use and protect customer data.
To maintain their footing in a shifting privacy and data protection landscape and preserve trust with consumers, companies should implement robust practices that align with evolving compliance obligations, rising consumer expectations and key business objectives.
