Attorneys are often the first people contacted by clients who have reputational damage online. Your clients want to know what their legal rights are for removing negative content; how to identify the (often anonymous) attacker; and how to get it “wiped” away as quickly as possible (if that is, indeed, possible).

Now, attorneys are among those whose names, work and reputations may be attacked by deep fakes, online defamation and domain squatting. At Reputation Communications, my online reputation management practice, we have seen this and more in the last few years, in some cases created in response to cases won by attorneys, causing the losing side to vent assiduously online against the victor.