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Impossible Burger with french fries. A 4-ounce Impossible patty with American cheese, lettuce, onion, and fresh tomato served at Umami Burger's King Street location. Impossible Burger with french fries. A 4-ounce Impossible patty with American cheese, lettuce, onion, and fresh tomato served at Umami Burger’s King Street location.

The COVID-19 pandemic that upended the country last year put health even more top of mind for individuals, and food labeling litigation and regulation has reflected novel developments consistent with consumers’ increased focus on healthy products. From the rollout of plant-based proteins that test our understanding of what it means to be “meat,” elixirs masquerading as cures for the virus, and new takes on what it means to be “all natural,” recent months presented food and beverage manufacturers, class action plaintiffs, and regulators with myriad new labeling issues. The Biden administration is yet another factor likely to impact this area going forward, so the issues implicated in recent food labeling legal action—the conflict between labeling requirements and the First Amendment, the efficacy of administrative action versus private litigation, and the role of agency guidance—will remain relevant in the near future.

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