Breaking NewsLaw.com and associated brands will be offline for scheduled maintenance Friday Feb. 26 9 PM US EST to Saturday Feb. 27 6 AM EST. We apologize for the inconvenience.

 
X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Peter A. Crusco Peter A. Crusco

Recently, I searched on the Internet for two unrelated products, a pocket notary seal, and a frost free sillcock (an outdoor faucet device), using one of the so-called “big tech” search engines that millions of Americans use daily. After my search was complete, for several weeks thereafter, I received ads for similar products in the middle of unrelated Internet surfing. What I and millions of others experienced through this phenomenon is one of the filtering systems that the big tech companies employ to accomplish their advertisers’ marketing goals and handsomely profit therefrom. Given the recent acquisitions, reach and market size of the five big tech companies—Facebook, Amazon, Apple, Microsoft and Google—who service hundreds of millions of American customers among others, it is not surprising the tools that big tech has at its disposal. See, e.g., Katie Jones, The Big Five: Largest Acquisitions by Tech Company, Visual Capitalist, Oct. 11, 2019 (last accessed Feb. 14, 2021).

Want to continue reading?
Become a Free ALM Digital Reader.

Benefits of a Digital Membership:

  • Free access to 1 article* every 30 days
  • Access to the entire ALM network of websites
  • Unlimited access to the ALM suite of newsletters
  • Build custom alerts on any search topic of your choosing
  • Search by a wide range of topics

*May exclude premium content
Already have an account?

Dig Deeper

 
 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.