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Photo: Kaspars Grinvalds via Shutterstock

The COVID-19 crisis has forever changed the way we shop and communicate. After six months of staying at home, consumers have grown accustomed to shopping online, home delivery, and curbside pickup, and we all now communicate through social media and virtual video meetings more than ever. This is the post-pandemic reality, and fashion, luxury, and apparel brands are poised to lead the way. Their world, with its many seasons and trends, already moves very quickly, from design to marketing to sales, and has long been at the forefront of using technology and social media, posting their latest styles, launching campaigns, and partnering with celebrities and influencers.

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