I have been asked multiple times by my clients and industry colleagues if it is appropriate to market yourself and your firm during the coronavirus pandemic. The answer is yes, but only if you do it in a sensitive and appropriate way during these challenging times.

The most important thing you can do right now in these uncertain times is to be more human and be patient. Lead with empathy. Understand that everyone is on edge right now. Let others know that you’re really in this together and you also share their anxieties.

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