There’s data analysis, and then there’s data analysis. Most law firms today know how to look at a line graph of costs, or to chart revenue from a certain client. But how many firms are actively taking the next step: Seeking out new forms of data to learn something that you didn’t know before, to give a leg up on competitors or to work for clients in an unforeseen way? It’s something that many would say they’d love to do, but answering the “how” can be difficult—unless you know what roadblocks you’re facing.

As part of the run-up to Legalweek 2020, Legaltech News is chatting with a number of speakers from this year’s sessions to know. Today’s Q&A is with Tess Blair, partner at Morgan, Lewis & Bockius and founder of the firm’s e-data practice. Her Legaltech sessions include “GDPR & CCPA Are Fueling High Demand for On-Point RegTech Solutions” at 11:30 a.m. Feb. 4; “Algorithmic Malpractice & Lawfare” at 2 p.m. Feb. 4; and “With Over $1B in Venture Backed Capital, Could We Be on the Verge of Another Tech Bubble?” at 3:30 p.m. Feb. 4.