Thank you for sharing!

Your article was successfully shared with the contacts you provided.

trademark symbol

On June 23, 2019, Kim Kardashian West announced the release of a line of shapewear called “Kimono Intimates,” a play on the reality star’s first name and the name for the Japanese kimono garment. The name seemed to fit snugly with Kardashian West’s “Kimoji”-branded phone app, perfume, and clothing line. On June 19, just prior to the brand announcement, Kimono Intimates filed trademark applications with the U.S. Patent and Trademark Office (USPTO) for KIMONO, a stylized version of KIMONO, and four other KIMONO-formative marks for a variety of goods and services. By the time of the brand announcement, Kimono Intimates had already received a 2(e)(1) refusal from the USTPO for descriptiveness, given that Kimono Intimates had attempted to register KIMONO for, among other things, kimonos themselves. But the company’s true obstacle came not from the USPTO, but from the general public.

Want to continue reading?
Become a Free ALM Digital Reader.

Benefits of a Digital Membership:

  • Free access to 3 articles* every 30 days
  • Access to the entire ALM network of websites
  • Unlimited access to the ALM suite of newsletters
  • Build custom alerts on any search topic of your choosing
  • Search by a wide range of topics

*May exclude premium content
Already have an account?


ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.