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 Pro-actively marketing a practice may be a new experience for solo attorneys who previously benefited from the resources of a larger firm. Without formal training in marketing, some lawyers may not have a clear idea of which marketing activities to pursue. This article focuses on activities that may be executed from one’s own computer and website, in contrast to those conducted outside the office, which will be discussed at a future date.

Website Design and Re-Design

A first step in marketing an independent law practice usually entails setting up a website. Some attorneys select among the templates of a vendor or contract with a web designer; other creative lawyers develop their own websites. Working with a vendor or web developer often includes optional services such as Search Engine Optimization (SEO), maintenance and websites updates. This package simplifies the process and may make outsourcing more attractive than independently performing website-related work.

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