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law firm marketing communications megaphoneOccasionally, we still hear that old trope from litigators under siege by the media: “We’ll try our case in court, not the media.”

Oh, if only that was possible. We recently had a litigator client argue a case at the U.S. Supreme Court and when we searched for the law firm client’s name on Google the day of the argument, it yielded 329,000 hits. As all of us have learned by now, maybe the hard way, any information that can excite or inflame will go around the world a million times a day, shaping and reshaping public opinion and taking on a life of its own. In today’s world, you must master the media if you are going to effectively represent your client.

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