Commentary

Milbank Loses Hope … and Hadley and Tweed and McCloy

It is hard to predict what will happen next. One possibility is that name-shortening will continue to be the branding trend among great law firms. If so, even “Milbank” is choppable. “Mil” suggests money, but maybe enough. “M” would be very cool—it would make people think of James Bond’s boss.

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In recent law firm news, Milbank announced that it has relocated its New York City headquarters from Wall Street to Hudson Yards, that its 2018 revenue exceeded $1 billion, that all of its eight new partners are men, that it will do better in the future to have more diversity in its ranks, and that “Milbank” now is the entirety of its name.  The firm’s name since 1962, Milbank, Tweed, Hadley & McCloy, is no more.

Milbank launched its new brand without notifying descendants of former name partners Harrison Tweed, Morris Hadley, or John J. McCloy.  “Frankly we’re not in touch with any of their family members at this point,” said firm chairman Scott A. Edelman.  “It’s been so long since they were associated with the firm.”

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