U.S. digital advertising revenues rose 21 percent in 2017 to a record $88 billion and social media advertising revenues—including Facebook, Twitter, Instagram and YouTube—exploded over the same period, increasing 36 percent to $22.2 billion, according to the most recent report from the Interactive Advertising Bureau (IAB).
This is a heady time for advertisers working to use social media to win new brand loyalists, offering significant rewards for companies able to successfully navigate legal issues that arise when using new digital advertising formats. But it is also a frustrating time for advertisers whose competitors skirt the rules of truthful and accurate advertising in an attempt to win the advantage.
