Avon’s next call will need to be to its attorneys after an employee filed a wrongful termination suit against the women’s beauty and personal care products company Wednesday, claiming the company’s public posture of female empowerment belies its discriminatory practices internally.
Caroline Ruiz’s claims go beyond claiming she was illegally fired shortly after alerting her boss, who was male, that she was enduring a high-risk pregnancy that required time away from the office. Her complaint paints Avon as perpetuating a false image of itself as a champion for and of women, despite its leadership consisting largely of men whose policies directly and negatively impacted her.
