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Social media has become deeply integrated into our personal and professional lives. Clients are increasingly using social media for research, networking and to make legal provider hiring decisions. Since a law firm’s most critical assets are its clients, who are the source of both today’s business and tomorrow’s referrals, attorneys are joining their clients and leveraging social media as an integral part of their business development efforts.

But don’t take our word for it …

• 76 percent of adults looking to hire an attorney go online (LexisNexis)

• 73 percent of in-house counsel use LinkedIn as a listening and research tool (Greentarget/Zeughauser Group’s 2017 State of Digital and Content Marketing Survey)

• Social media is the #1 driver of website traffic (Shareaholic)

• 45 percent of traffic to law firm websites is driven from LinkedIn (Law Firm Suites)

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