In an effort to protect valuable intellectual property, some companies are getting more creative in their approaches. UGG Holdings Inc. uses dedicated social media accounts to educate consumers about counterfeits, for example.
Velcro Companies is the latest to adopt an unconventional approach to prevent the misuse of the VELCRO™ trademark. The education initiative, announced Monday, relies on an original song to spread the word about proper trademark attribution. “You call it Velcro, but we’re begging you, this is a *bleeping* hook-and-loop,” those in the music video sing, in an effort to communicate how to use the mark.
