Some fintech startups are innovating so quickly that it's hard for outside counsel to keep up. Ben Alden, general counsel for personal finance startup Betterment in New York, has hired many firms that he ultimately parted ways with before finding the right outside counsel who understood the company, which offers automated investing, or "robo-advising."
April 05, 2017 at 12:43 AM
1 minute read
The original version of this story was published on Corporate Counsel
Meisner has chosen lawyers from Ropes & Gray, Morgan Lewis and Sidley Austin, among others. But the bottom line is: “If external counsel doesn’t understand what you do, the advice itself carries a much greater risk of being impractical,” he says.
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