In its rapid expansion across the country, Macy’s Inc. rebranded some of the nation’s most recognizable names in department stores, such as Marshall Field’s and Filene’s. Now the retail chain has filed suits staking a claim to those names.
Macy’s brought a trademark infringement lawsuit against a California startup called Strategic Marks LLC, which planned to sell clothing under various retro brands, many acquired by Macy’s, such as Bullock’s and Filene’s. As that case was about to go to trial, Macy’s filed a new suit on Feb. 9, adding more brands to the list and naming Strategic Marks founder Ellia Kassoff as a defendant.
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