The Walt Disney Co. built an empire on wholesome entertainment, so its robust pro bono program that focuses on children and family issues is a natural fit.

The 175,000-employee company, which had $45 billion in revenues for its fiscal year 2013, has a couple of long-running pro bono relationships, including with Los Angeles civic education organization Constitutional Rights Foundation. But the big push for child-focused pro bono began in August 2013, according to associate general counsel and pro bono chairwoman Karen Frederiksen.