Despite a slew of surveys and white papers declaring that size and client value are mutually exclusive in the legal profession, large law firms can, in fact, compete successfully, not only on elite quality but also on price, service and value.
But it takes flexibility and creativity throughout the organization and at every step of the client relationship. Redefining “growth” and “success” is key, and change must go right to the heart of a firm’s view of itself and its culture. The focus must be on becoming better, not bigger.
