“Whatsoever a man soweth, that shall he also reap.” — Galatians 6:7
A few months ago I addressed a large group of lawyers about building their online presence. I explained the importance of demonstrating what Aristotle called “ethos” — strength of character and authority as tools of persuasion. In social media, this entails a three-step process that involves building a robust profile, using tools like LinkedIn and writing articles or blog posts demonstrating your mastery of your particular field.
