When the four founding members of Taylor English Duma set out to establish their law firm in Atlanta in 2005, they took a unique approach: What would a law firm look like if it were designed by clients?

Such a firm would have low overhead, they reasoned, and would comprise experienced, reliable attorneys — though not necessarily big-name rainmakers or legal superstars. The firm would charge significantly less than the $500 or more hourly rate common at many of Atlanta’s top firms. It would emphasize efficiency and control by embracing alternative fee arrangements and maintaining a relatively small number of associates. And its lawyers would forgo the obsession with profits-per-partner and instead focus on how to bring value to clients.