Beveridge & Diamond grabbed plenty of attention last month when former U.S. Environmental Protection Agency general counsel Scott Fulton came on board, but despite the headlines, the law firm has become more inward-focused.

"What we’re trying to do is make certain the next generation of shareholders at our firm are getting all the coaching and assistance they need to build their practice," said Benjamin Wilson, managing principal of the firm, which has 100 lawyers in six offices. "This is also about making certain we are looking at ourselves introspectively so we’re offering clients value."