About a decade ago, law firms discovered the Internet — and not in a good way. It was almost as if a memo were circulated, reading, “Why don’t we all make websites that look the same and contain stale content and seldom-updated curricula vitae for each of our attorneys?” Some firms departed slightly from this standard — they used catchy phrases on their home pages or invested in designs that popped. But at the end of the day, these websites were mired in sameness. What do you expect? These were law firms, after all.
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